Content Intelligence is now available to all WordPress VIP customers — and it changes what it means to write for the web. Powered by Parse.ly, Content Intelligence brings real-time performance data, AI-powered recommendations, and editorial insights directly into the WordPress Block Editor, right where your team is already working.
Insights at the Point of Creation
For too long, content analytics and content creation have lived in separate worlds. Writers publish, then wait 48 hours to see how their content performed. Editors check dashboards in a separate tab. Data-driven decisions take days, not minutes. Content Intelligence ends that disconnect.
While editing any published post, your team will now see:
- Related top-performing posts based on the primary category or section
- Fast facts on how that content has performed in the past seven days — pageviews, visitors, engaged time, and referrer channels
- Patterns and hallmarks of successful posts in your niche, including structure, style, and keywords
- AI-powered headline variants that drive more clicks, optimised in real time by Parse.ly Sage
From Vanity Metrics to Real Content ROI
Content teams’ use of data increases by more than 500% when Parse.ly analytics are embedded in their daily workflow. That’s not a statistic about dashboards — it’s a statistic about behaviour change. When insights are where the work happens, teams make better decisions without even trying.
Parse.ly goes beyond the page view. It breaks down content performance into categories that writers actually understand: topics, authors, channels, campaigns, and more. Set Goals to track KPIs that matter to the business. Share ready-to-publish reports straight to executive inboxes. Prove content ROI in a language the C-suite respects.
“We knew that we needed to put the right content under their noses more. Parse.ly showed us which content that was.”
Ben Maxwell, Publishing Director, Network N
Available Now for All WordPress VIP Customers
Content Intelligence is included and free for all WordPress VIP customers — no separate Parse.ly subscription required. If you’re a current customer, reach out to your Relationship Manager to get set up. If you’re not yet on WordPress VIP, this is one more reason to make the move.